Blowing Off STEAM: Get Your Science Out of Here: When Does Invoking Science to Promote Products Backfire? (via Zoom)

Event Details

Rebecca Reczek, Professor of Marketing at the OSU Fisher College of Business, will present her latest research on how invoking “science” can impact how people (consumers) decide to buy products. We’ll learn when talking about science can be helpful, but also when it can backfire and make a product less appealing to some consumers! After learning about this cutting edge-research, Dr. Reczek will be joined by Dr. Nestor Matthews (Professor of Psychology) and Dr. Joe Reczek (Professor of Chemistry; Rebecca’s husband) for an audience-participation discussion about possible implications of this research towards fostering more positive, and effective, science communication in our society.

Register to join us via Zoom for this community-based open forum discussion. Brought to you by OSU-N, Denison University, and the Granville Public Library. A Zoom link will be emailed to you about an hour prior to the start of the program; please register with a valid email address to participate in this program. The link will be sent via a group email; please check your spam folder and please contact us if you do not receive the Zoom link by 6:15 pm.

Event Type(s): Library Event

Age Group(s): Adults, Teens

Lucy Chin-Parker

(740) 587-0196 ext. 104

lcparker@granvillelibrary.org

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